We proudly introduce Lilybum — a brand born from years of experience, dedication, and a deep passion for sustainable care. What once started as a search for the perfect reusable nappy grew into a mission.
Behind Lilybum lies a story of trying, learning, and continuously improving. For 34 years, we tested different reusable nappies, compared materials, and listened closely to the needs of parents. All of that knowledge has now come together in one product: our very own carefully designed nappy.
Every Lilybum nappy is the result of attention to detail, comfort, and sustainability. Gentle on your baby’s skin, practical in use, and kind to the world of tomorrow. We believe that reusable is not just a choice, but a step toward a more mindful future, without compromising on quality or style.
With Lilybum, you’re not just choosing a nappy, but a story. A story of experience, love and the belief that change is always possible.
Loes & Carien
Anita, Christina & Marlien
Meet the team
Carien
Owner – CEO
We believe that small, conscious choices can make a big difference for the future of our children. That’s why I am committed every day to creating a more sustainable world — with less waste and more mindful use of the things we rely on.
Today, many products are used only once before being thrown away. I believe there is a better way. Every reusable nappy that replaces a disposable one contributes to a cleaner planet and a better future for the next generation.
Loes
Owner – CFO
When my own children were potty trained well before the age of two using reusable nappies, I discovered just how many benefits this choice offers. The convenience, the significant reduction in waste, and the financial savings completely convinced me.
I love to share that positive experience with other parents. Choosing a more sustainable option doesn’t have to be complicated at all. That’s why my motto is simple: just do it.
Christina
Accountmanager
“How can I contribute to a more sustainable world?” That was my biggest question after graduating and preparing to enter the job market.
When I became a mother, I discovered Kaatje Katoen, the wonderful company where I bought reusable diapers for my daughter. Now I get to convince people every day that they too can make a difference: with a product that is not only better for the environment, but also more comfortable and gentler on the skin.
Marlien
Branding – Design – Marketing
Conscious choices are at the heart of everything I do. I believe it’s important to reflect on why we choose something – and why not. Not to aim for perfection, but to stay realistic and intentional in every step.
Change starts with yourself. Even when the world feels too big to influence, it’s the small, everyday decisions that truly make a difference. Little by little, these choices can inspire others and change perspectives.
That’s why I start with myself – and gently encourage others to do the same.
Anita
Order Processing – Inventory Management
I believe it’s important to leave the planet better for future generations, and by choosing reusable and washable products, we can all contribute to a cleaner and more sustainable world.